Why Mobile?

Any online marketer, or advertising company worth their weight in invoices understands that the secret to future success is adjusting to and enhancing for the mobile market. Tablets and mobile gadgets are taking over the market and that makes for an amazing piece of web history that numerous are acknowledging, however few are actually cashing in on.

The following stats will provide you a concept of exactly how huge this is, and just how much larger it’ll be over the next couple of years. Pay very close attention.

75% of Americans admit to bringing their phone to the bathroom

Even more than ever, Americans are connected to their gadgets. So often, that they take the gadget with them anywhere they go, even the restroom. While most of the time invested on mobile gadgets is examining e-mail, searching social networks websites or playing games this leaves a crap load (see exactly what I did there?) of time to reach your possible consumers.

40% of shoppers consult 3 or more channels (often while shopping) before making a purchase

This exact same stat was less than 10% in 2002. That’s overwhelming growth in simply over 10 years. Much more amazing is the reality that 52% of Americans user their devices while browsing in-store in order to research the item online. This sort of behavior will ultimately result in an increase in the significance of online credibility management, fair prices and transparency from retail outlets.

4 out of 5 consumers use smartphones to shop

This ought to surprise no one. Mobile users are buyers, and we have actually got data to show it. Smart retailers (like Target) are recognizing this trend and incentivizing using mobile phones within the shop with discount rates and discount coupons targeted at mobile users. Many dining establishments are doing the exact same thing by offering a complimentary drink, appetizer or a coupon code to those that check in utilizing Foursquare, Yelp or Facebook.

By 2014 mobile is predicted to overtake desktop Internet usage

This is largely based upon the developing world having access to economical smartphones and information plans instead of needing to get a laptop computer or desktop device to access the Internet. The increase in 3g and 4g information in countries like India and China verified to be an enormous change in the dynamic of mobile web use due to the inadequate infrastructure in many major metro locations (and particularly outside them). This bad infrastructure results in slower and more expensive at-home connections thus offering a genuine opportunity for smartphones in these markets.

As of 2012, 116 million Americans owned smartphones

This figure is up from 93.1 million simply a year earlier. 2013 will show to be the tipping point as smartphone use is anticipated to reach almost 60%. This figure alone needs to validate the cost of a mobile technique by most companies.

70% of mobile searches lead to online action within an hour

Mobile users that discover your company online have a conversion percentage nearly 3 times higher than the same search done on a desktop or laptop. Why? Mobile users are on the go. When you’re browsing, you grab the laptop computer and start looking into or simply satisfying curiosity for service or products. When you grab your smartphone to search, you have a certain intent in mind, whether it be food, clothing or an oil change for your vehicle. Mobile searchers are buyers, assuming you can satisfy their requirements.

78% of retailers plan to invest in mobile this year

The figure is anticipated to top 220 million within the retail market alone. In marketing, retailers drive trends, and if they’re investing that kind of cash in mobile, maybe it’s time to examine your strategy.

If these stats aren’t mind boggling enough for you, attempt this one on for size. If you have a look at the world’s 7 billion plus individuals, even more of these people own smartphones than tooth brushes. Exactly how’s that for mind boggling?