Realtor Video Marketing

The National Association of Realtors (NAR) tells us that 90% of home buyers use the internet to source information on properties. 85% of buyers deem photos “very useful” to their decision making process. These days, photos are being trumped by video, and turning photos into quality real estate videos has never been easier.

DID YOU KNOW THAT 73% OF HOMEOWNERS SAY THEY’RE MORE LIKELY TO LIST WITH A REALTOR WHO OFFERS TO CREATE A VIDEO FOR THEM, BUT ONLY 4% OF AGENTS PUT THEIR LISTINGS ON YOUTUBE?

Video is quickly becoming one of the most important marketing tools in a real estate agent’s arsenal. Here are some video statistics to get your mind buzzing.

  • According to an Australian Real Estate Group, real estate listings that include a video receive 403% more inquiries than those without.
  • 46% of users take some sort of action after viewing an ad, according to Online publishers association.
  • Enjoyment of video ads increase purchase intent by 97% and brand association by 139% according to Unruly.
  • According to Forrester Research it is 50x easier to achieve a page 1 ranking on Google with a video.
  • 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)
  • Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Source: Simply Measured)
  • Online video now accounts for 50 percent of all mobile traffic and up to 69 percentof traffic on certain networks. (Bytemobile Mobile Analytics Report)
  • Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)
  • More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube).

Mist Media Reports

  • And if you’re dying to show up on the front page of Google search results (and who isn’t?), having video on your landing page can make it 53% more likely to show up on page 1 of those results. (Source: Mist Media)

Invodo Reports

  • 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
  • 92 percent of mobile video viewers share videos with others. (Invodo)

Orion 21 Reports

  • Videos are shared 1200% more times than links and text combined. In our age of sharing (apartments, homes, cars, cat photos, the list goes on!), your reach can be even wider, if you’re creating content that your users want to share. (Source: Orion21)

Brainshark Reports

  • Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Brainshark)

Insivia Reports

  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (insivia)
  • 90% of users say that seeing a video about a product is helpful in the decision process (insivia)

Comscore Reports

  • 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen)

Cisco Reports

  • Internet video traffic will be 69% of all global consumer Internet traffic in 2017. (Cisco)
  • By 2016, 2/3rds of the worlds mobile data traffic will be video according to (Cisco)

Takeaway: Internet video is not going to replace agents, but agents who want to stay current and on top of their game need to harness the power of the internet and rich media marketing tools as part of their real estate marketing campaigns.

Basic

Great for realtors with 1-3 new listings per month.

Less than $50 per video

  • 10 videos per month
  • multiple videos per listing
  • custom tracking
  • min. 6 month commitment
$997$497

Premium

Great for realtors with 3-5 new listings per month.

Less than $40 per video

  • 25 videos per month
  • multiple videos per listing
  • custom tracking
  • min. 6 month commitment
$1497$997

Ultimate

Great for realtors or agencies with 10+ new listings per month.

Less than $25 per video

  • 100 videos per month
  • multiple videos per listing
  • custom tracking
  • min. 6 month commitment
$3497$2497